Home Credit Bank, a prominent player in Kazakhstan's banking sector, embarked on a transformative journey in 2022. Facing challenges in retaining and attracting talent amidst a competitive retail banking landscape, the bank prioritized employee engagement, organizational improvements, and cutting-edge technology updates. Their commitment earned them the prestigious "HR Brand Central Asia" award.
The objective was clear: reinforce teams, boost the HR brand, and address turnover concerns by enhancing corporate culture. Awara IT proposed an innovative solution— gamification. Through the creation of a proprietary application named Company Coins, integrated with Microsoft Power Apps, Teams, and Office 365, Home Credit Bank revolutionized daily tasks. This gamified approach allowed employees to express gratitude, earn badges, and receive rewards, fostering a positive work environment.
Awara IT's implementation journey, from concept to launch in September 2023, spanned six months. The solution witnessed active engagement from 2,400 employees within two months, eventually encompassing all 3,500 employees. The gamification strategy proved successful, with employees actively sending "coins," earning "badges," and utilizing the Teams-based Merch Store.
The impact was significant. Home Credit Bank experienced increased engagement and productivity, a strengthened corporate culture, and reinforced team spirit. Leveraging Azure AD, the bank streamlined user management and authentication processes. The positive results align with a WORKHUMAN IQ survey, emphasizing the importance of gratitude in meaningful work.
Looking ahead, Home Credit Bank plans to expand the gamification solution to all employees, develop a mobile version, and integrate new products. The case stands as an inspiration for HR practices in the digital age, showcasing the broader potential of gamification beyond engagement to address complex challenges.
Home Credit Bank's experience underscores the transformative power of digital solutions in shaping HR policies and brand development. Awara IT's gamification approach, exemplified by Company Coins, not only enhances employee engagement but also proves effective in tackling critical issues like tracking employee performance. Home Credit Bank's journey serves as a beacon for businesses embracing digitalization in various facets.
