About customer

Our customer is a large transportation company with HQ in Kazakhstan. 

Challenges and solutions

To elevate customer experience, the customer sought to optimize key processes—particularly sales through its website and partner agencies. 

- During discussions with Microsoft and Awara IT, the company explored the capabilities of Microsoft Dynamics 365 , Azure AI, and Copilot, ultimately choosing Dynamics 365 to address critical needs:

- Improve customer service throughout ticket selling process and further 

- Centralize sales 

- Increase sales transparency with real-time BI dashboards for C-level managers: sales teams KPI, sales efficiency reports.    

Results

Awara IT has carefully studied business requirements and went through the selling process together with key users. We implemented a Microsoft Dynamics 365 for 100+ team members. 

Every sales manager is assigned certain role (e.g. support sales, regional sales, supervisor, director, regional manager) access and operates within a highly customized solution. 

Key functions: 

All sales actions are tracked in Dynamics 365 Sales: calls, emails, meetings

KPIs and results are also collected and monitored in the system

Task management: a new workday begins with a to-do list in Dynamics 365 Sales  

Value for the customer

- Dynamics 365 thorough approach adoption. A faster and transparent daily operations of all sales team within one solution. No need to use Excel spreadsheets

- Improved pipe coverage. Due to unified information from sales teams, a ratio of pipeline value to sales target has increased by 20%

- Customer churn rates slow down as communication with customers is smooth and timely

- C-level managers have a clear picture: of financial results per region, period, type of deal