About customer

Kar-Tel, operating under the Beeline Kazakhstan brand, is one of the country’s largest telecommunications providers, offering mobile, internet, and digital services to both consumers and businesses.

Serving over 10 million users nationwide, Kar-Tel is recognized as a leader in Kazakhstan’s telecom sector.

Challenges and solutions

Kar-Tel engaged Awara IT to develop a corporate platform based on Microsoft Power Platform, focusing on managing its internal corporate currency – Beecoins - and employee reward processes. 

The company aimed to implement a unified, scalable system that integrates recognition into daily work routines while promoting a transparent and engaging corporate culture.

Key objectives included:

• Developing a centralized platform for creating, assigning, and tracking corporate activities that reward employees with Beecoins.
• Enabling employees to exchange earned Beecoins for merchandise, services, or bonuses through a web-based merch store.
• Providing dedicated applications for users and administrators, ensuring operational efficiency and role clarity.
• Integrating with Microsoft Teams and SharePoint Online for easy access and secure data storage.
• Automating monthly Beecoins distribution, including automatic expiration of unused balances.

Kar-Tel’s core goal was to deploy a robust, user-friendly system aligned with its digital-first strategy, actively used by employees to foster engagement and participation. 

Results

Over 2,500 active platform users across Kar-Tel currently use the app. Daily merchandise and bonus orders averaging 200–250 transactions. Fully automated Beecoins distribution significantly reduced manual HR tasks. High levels of employee engagement, positive user feedback and strengthened corporate culture is among key results. 

Positive Business Impact 

Noticeable growth in employee engagement and participation in corporate initiatives

Streamlined reward processes with clear currency management and automation.

Reduced HR workload via self-service tools for department administrators.

Enhanced employer branding as a digitally advanced telecom company.

A scalable platform positioned for future feature expansions, such as new reward categories or integrations with loyalty programs.