Large transportation company from Kazakhstan improves customer satisfaction with Microsoft Dynamics 365
About the customer
Challenges and solutions
To elevate customer experience, the customer sought to optimize key processes—particularly sales through its website and partner agencies.
- During discussions with Microsoft and Awara IT, the company explored the capabilities of Microsoft Dynamics 365 , Azure AI, and Copilot, ultimately choosing Dynamics 365 to address critical needs:- Improve customer service throughout ticket selling process and further
- Centralize sales
- Increase sales transparency with real-time BI dashboards for C-level managers: sales teams KPI, sales efficiency reports.
Results
Awara IT has carefully studied business requirements and went through the selling process together with key users. We implemented a Microsoft Dynamics 365 for 100+ team members.
Every sales manager is assigned certain role (e.g. support sales, regional sales, supervisor, director, regional manager) access and operates within a highly customized solution.
Key functions:
All sales actions are tracked in Dynamics 365 Sales: calls, emails, meetings
KPIs and results are also collected and monitored in the system-
Task management: a new workday begins with a to-do list in Dynamics 365 Sales
Value for the customer
- Dynamics 365 thorough approach adoption. A faster and transparent daily operations of all sales team within one solution. No need to use Excel spreadsheets
- Improved pipe coverage. Due to unified information from sales teams, a ratio of pipeline value to sales target has increased by 20%-
- Customer churn rates slow down as communication with customers is smooth and timely
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- C-level managers have a clear picture: of financial results per region, period, type of deal


