About customer
Daniel Wellington, the Swedish watch brand, has achieved remarkable success through its streamlined business processes. With a focus on efficient operations and strategic marketing, they offer minimalist timepieces with interchangeable straps, allowing customers to personalize their watches easily. Their timeless aesthetic and affordable prices have attracted a wide customer base.
Daniel Wellington follows a direct-to-consumer approach, selling products through their official website to maintain control over the customer experience and offer competitive prices.
By combining efficient operations, targeted marketing, and a focus on customer experience, Daniel Wellington has become a prominent player in the watch industry, known for their stylish and accessible timepieces.
Challenges and solutions
With divisions in dozens of countries, DW required to have a unified cloud ERP system that would cover all business processes. Microsoft Dynamics 365 Business Central, which was already Daniel Wellington’s official ERP system, was introduced to solve this problem. Automation saved resources and allowed the company to prepare the opening of a new store in 10 minutes without unnecessary paperwork as 10 minutes is all the time that is needed for specialists to set up the system.
Thanks to Microsoft Dynamics 365, accounting and tax accounting have been optimized, while the submission of VAT reports in xml format has been customized as well as the calculation of profit tax and property tax. The accounting of imported goods has also been automated so that customs declaration data and data on circulation of goods and their sale are now uploaded automatically. In addition, Daniel Wellington’s work processes have been integrated with POS terminals in full compliance with state tax policy and local legislation. A list of products with their names has been uploaded in those terminals, and sales data are directly sent to Business Central as and when required. The system can generate a report with sales analytics for each warehouse, cash desk and store.
