Reima launches a global sales management project with Microsoft Dynamics 365


Reima is the leading brand in functional kids’ wear, with HQ in Finland. Digitization is in the core of Reima’s strategy, which is only about sales but the whole value chain. It allows the company to build new business models to serve customers even better.


Challenges and results 

This project is a great example of a continuous strategic partnership between the kidswear brand Reima and Awara IT. Reima required a global Microsoft Dynamics 365 Sales and Customer Service implementation project for b2b sales management and customer support. This cloud solution is in use for Reima’s sales channels in most European countries, USA and Canada. The system covers wholesale processes, contractors and agents’ support. Overall this implementation has become a big step toward digital transformation, as previously B2B sales support was carried in Excel and Outlook.

Awara IT team has customized the system, provided integration with NAV/BC that now includes data about new wholesale customers, and enabled integration with Outlook. Microsoft Dynamics 365 mobile app is actively used by sales team and improves their daily operations. Collaboration with customers has become transparent, simple and convenient.

Microsoft Dynamics 365 is now used by 50 users in different countries. Cooperation with Reima is ongoing – on the next step, all incoming orders will proceed in Dynamics 365 for Sales.