Awara IT is a global ERP provider for Reima

About the customer: Reima is a globally leading functional kids wear brand.


With a rapidly growing global business, Reima’s main challenge was to adopt a global ERP solution that would grow together with its customer base, so D365BC was the right solution. Reima and Awara IT started cooperating in 2012, with the implementation of Microsoft Dynamics NAV in Russia, and later Dynamics 365 BC in Canada and USA, Microsoft Dynamics NAV in Europe and China, and Dynamics 365 for Sales and Customer Services in Europe and North America enhanced by Azure services for analytics and reporting. The company will in 2021 upgrade its ERP system in Europe and China by migrating from Microsoft Dynamics NAV to Dynamics 365 BC.

Founded in Finland in 1944, Reima has been dedicated to and inspired by kids. Today, Reima serves customers from over 70 countries across three continents. Business is growing: sales demand is increasing globally. The company is expanding to new markets, adding new sales channels and partners. The most challenging aspects were to manage Reima’s growth and timely respond to external changes, so having a flexible ERP which would support Reima’s processes and global supply chain, reducing “order to cash” time was one of the key success factors.


Awara IT implemented a global ERP template based on Dynamics 365 BC in North America first and globally later. Awara IT covered the local specifics of Reima’s markets and added new scalable integrations (integrations with logistics partners in Canada and USA, integration with Shopify for e-com, catalogues, prices, orders; integration with Amazon Marketplace, Elastic Suite b2b portal, EDI providers in USA/Canada, and compliance with Russian legislation on EDI and labelling, etc.) All this enables Reima to grow with no IT-related limits.


  • Reima got a single ERP unifying its business processes across the globe. It can be easily applied to new markets, enhancing local specifics with unified business processes.
  • These integrations help saving time in production sites in Asia and for end-customers anywhere in the world.
  • All departments work within the unified system and better serve customers by finding the right information, getting relevant data about stocks, sales, etc.